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          APPROACH

          • Process raw images and transform unstructured data into structured data formats
          • Overlay custom analytics modules to analyze patterns in the data to provide key insights to the business.
          • Provide an analytics platform with BI & reporting capabilities for the end business users.

          KEY BENEFITS

          • Marketing and sales teams were able to identify and prioritize locations which had high price and assortment-based threats from competitors, for intervention.
          • Insights obtained from the solution enabled the business to understand locational drivers that influenced sales positively.

          RESULTS

          • 9% sales lift during a 6-month pilot period where prioritized locations were targeted for promotional initiatives
          • Improved compliance from key QSR channels through ongoing pricing and assortment analysis

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