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          APPROACH

          To solve this problem, we leveraged AI Data Cleanser to –

          • Cleanse the contact database & create a single version of truth using ML algorithms and custom feature generation based on the contact name, email address and company
          • Synced the cleansed contacts with the right customers to create a contact database that served as a master dataset for effective execution of marketing campaigns

          KEY BENEFITS

          • Cleansed and accurate data allowed the client to understand priority contacts to be targeted
          • The marketing team of the client was able to tailor its marketing campaign and reach out to the right contacts for priority firms

          RESULTS

          • 5% increase in click-through rate of marketing campaign emails due to the ability to target the correct contact
          • 2% increase in renewal revenue for subscription business driven by the increase in click-through rate

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